From Runway to Rack: Understanding the Wholesale Fashion Buying Process
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Research: Wholesale fashion buyers research upcoming fashion trends and attend fashion shows and trade shows to discover new designers and manufacturers.
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Contacting Designers and Manufacturers: Buyers contact designers and manufacturers to inquire about their products and request samples.
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Sample Review and Selection: Buyers review and select samples based on quality, style, and price. They then place orders for the selected products.
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Negotiation and Payment: Buyers negotiate prices, delivery times, and payment terms with designers and manufacturers before finalizing the order.
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Delivery and Inspection: Once the products are delivered, buyers inspect them for quality and accuracy before accepting them.
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Inventory Management: Buyers manage their inventory by tracking sales, restocking popular items, and phasing out slow-moving products.
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Marketing and Sales: Finally, buyers market and sell the products to retailers and consumers, promoting them through various channels such as social media, advertisements, and promotions.