Advertising Policy for Meta Ads

Effective Date: [Insert Date]

1. Introduction

At J.S. Blue Ridge, we value the trust you place in us, and we are committed to ensuring our advertisements on Meta (Facebook) platforms comply with all advertising regulations and guidelines. This Meta Advertisement Policy explains the practices we follow when running advertisements for our products (toys and novelty items) and how we ensure the safety, privacy, and security of your information while interacting with our ads.

By engaging with our Meta ads, you agree to the practices outlined in this policy.

2. Our Advertising Practices

J.S. Blue Ridge promotes its products (wholesale toys and novelty items) through Facebook and Instagram ads to businesses, retailers, and small enterprises in the USA. Our ads are intended to provide accurate, truthful, and non-deceptive information to potential buyers.

Key Principles:

• Honesty and Transparency: We only promote products that we sell, with clear, truthful information in all ads.
• Target Audience: Our advertisements are strictly targeted at B2B (business-to-business) customers, specifically small businesses, retailers, and wholesalers interested in purchasing toys and novelty products in bulk.
• Compliance with Facebook Ad Policies: We ensure that our ads comply with all Meta Advertising Policies, including those related to prohibited content, targeting, and ad creatives.

3. Ad Content Guidelines

We strive to create ads that adhere to Meta’s Advertising Guidelines. Here are key areas we focus on:

• Accurate Product Descriptions: Our ads will accurately describe the products we sell, such as toys, novelty items, and related products. Any promotions, discounts, or offers mentioned will be clearly stated.
• No Deceptive Practices: We ensure that our advertisements do not mislead viewers regarding the nature, pricing, availability, or quality of the products.
• Age Restrictions: Our products are intended for retail and business purposes, not for direct sale to children. We ensure our ads are not directed towards minors and comply with the requirements for advertising products like toys.
• Prohibited Content: We do not promote content that violates Meta’s advertising policies, such as harmful or offensive material, misleading claims, or prohibited goods and services.
• No Adult or Sensitive Content: We ensure that our ads avoid any adult content, offensive language, or sensitive topics, keeping our ads family-friendly and suitable for all audiences.

4. Data Collection and Privacy Practices

We take your privacy seriously and comply with data protection regulations. We do not collect or store any personal data directly through our Meta advertisements. However, we do use Meta’s advertising tools, such as the Facebook Pixel, to track conversions and gather non-personal, aggregate data to measure the effectiveness of our ads.

• Cookies and Tracking: When you interact with our Meta ads, cookies or similar technologies may be used to track your engagement, such as page views or purchases. This data helps us measure the performance of our ads and improve our targeting.
• Data Usage: The data collected is used solely to optimize our advertising campaigns and provide more relevant content to users based on their interests and interactions with our ads.

5. Ad Targeting

We use Facebook’s advertising platform to target specific groups of users who are most likely to be interested in our products. Our targeting practices are designed to comply with Meta’s ad targeting policies.

• Target Audience: Our ads are aimed at retailers, wholesalers, small businesses, and enterprises in the USA who are looking for wholesale toys and novelty items.
• No Discriminatory Practices: We ensure that our ads do not discriminate based on race, gender, sexual orientation, religion, or any other characteristic. We use only demographic and business interest-based targeting.

6. Monitoring and Compliance

We regularly review our advertisements to ensure they comply with Meta’s Advertising Policies. If we become aware of any issues, we promptly make necessary adjustments to align with the policies.

• Review Process: Before launching new ads, we ensure that they meet all Meta guidelines and undergo an internal review for accuracy and compliance.
• Reporting Violations: If you believe that one of our ads is in violation of Meta’s advertising rules, please contact us directly. We take all complaints seriously and will investigate any issues.

7. Retargeting and Custom Audiences

We may use retargeting ads to show our ads to people who have previously visited our website or interacted with our products. This is done through Meta’s Custom Audiences tool, and we ensure that these practices comply with all applicable data protection laws.

• Retargeting Ads: Retargeting helps us reach users who have shown interest in our products, such as those who have visited our site or interacted with our ads.
• Custom Audiences: We may also create Custom Audiences based on aggregated, non-personal information, such as users’ interactions with our website or engagement with prior ads.

8. Prohibited Content and Practices

To ensure that our ads do not violate Meta’s policies, we adhere to the following guidelines:

• No Sale of Prohibited Products: We do not advertise products that are banned by Meta’s policies, including illegal or unsafe items. All our products are compliant with relevant laws and regulations.
• No False Claims: We do not make exaggerated claims about our products, prices, or services. Any discounts or promotions will be clearly disclosed in the ad copy.
• No Spam or Clickbait: We avoid using deceptive tactics like clickbait or misleading headlines in our ads. Our goal is to provide valuable information to businesses, not to mislead or deceive viewers.

9. Contact Us

If you have any questions or concerns about our Meta advertisement practices, please feel free to contact us. We take privacy and compliance seriously and are happy to assist with any inquiries.

• Email: info@jsblueridge.com
• Phone: +12525571098
• Mailing Address:1201 rose ct laurinburg nc 28356 usa

10. Changes to This Policy

We may update this Meta Advertisement Policy from time to time to reflect changes in our advertising practices, legal obligations, or Meta’s advertising guidelines. Any updates will be posted on this page with an updated "Effective Date."